Description
Google Ads (PPC) Campaign Management involves creating, optimizing, and managing paid search campaigns on Google to drive targeted traffic to a website. This process includes keyword research, ad copy creation, bidding strategies, and audience targeting to ensure the ads reach the right people at the right time.
The goal of PPC campaign management is to maximize return on investment (ROI) by driving qualified leads, increasing sales, and improving brand visibility. Ongoing optimization, including A/B testing, performance tracking, and adjusting bidding strategies, ensures the campaign performs efficiently and effectively.
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