Geotargeting & Geofencing Campaigns

Description

Geotargeting & Geofencing Campaigns involve using location-based technology to deliver targeted marketing messages to users based on their geographic location.

Geotargeting refers to targeting users in specific geographic areas, such as cities, regions, or countries, with tailored ads or content. Geofencing, on the other hand, uses GPS or RFID technology to create a virtual boundary around a physical location, triggering targeted messages, promotions, or notifications when a user enters or exits the defined area.

Both strategies enhance relevance by delivering timely, location-specific messages, driving foot traffic to stores, promoting local events, or providing personalized offers, thereby improving engagement and increasing conversion rates.